72 Dragons Media

We Write. We Film. We Flash. We Stream.
MARKET STATISTICS & REVENUE GENERATED DURING CANNES FILM FESTIVAL Rahul Dhakan - July 19, 2021

Image Source: https://deadline.com/2021/06/cannes-film-festival-2021-poster-spike-lee-1234776987/

Cannes Film Festival 2020 was forced to call it off but this year, the numbers are looking good. Maximum attendees say that they were very happy to be back at the Cannes Film Festival, 2021.

One of the biggest deals was a $75 million from STX for Gerard Butler's upcoming ‘Greenland’ sequel and a low-fi horror Netflix deal called ‘CURS>R’ with Asa Butterfield.

Stuart Ford, CEO of AGC Studios, said that all major American buyers are here and they are active.

‘Compartment No. 6’ which is in competition was purchased by Sony Pictures Classics.

‘Clara Sola’, which is in Director’s Fortnight was bought by Oscilloscope Laboratories.

‘Lingui, The Sacred Bonds’ is in competition was bought by Mubi.

‘Great Freedom’ which is in Un Certain Regard was also bought by Mubi.

‘Flag Day’ is in competition and is purchased by MGM.

‘Bergman Island’, which created a buzz, is in competition and bought by IFC Films.

‘Annette’ which received a standing ovation, is bought by Amazon.

While a lot buyers couldn’t made it because of the pandemic, Rocket Science boss Thorsten Schumacher says, that as a buyer, you’re more special if you’re here on the ground, you have an edge over your competitors. CEO of Berlin-based M-Appeal, Maren Kroymann, was engaging with market titles, the most notable of which were ‘The Swimmer’ and ‘The Book Of Delights’. She was enthusiastic about her experiences at Cannes, however she thought that the Marché du Film's pricing might have been reduced given the lesser attendance. She also said that ‘The booth’ was costly, and the financial outcome was lower than normal due to lower attendance.