72 Dragons Media

We Write. We Film. We Flash. We Stream.
FROM THE MARGINS Dr. J Pietro Aparicio - July 30, 2020

Culture is an umbrella term, which encompasses the social behavior, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.

Culture is a live entity prompt to innovation, constantly repositioning and exposed to forces that encourage change and forces that resist change.

“The modern term "culture" is based on a term used by the Ancient Roman Ancient orator, lawyer and philosopher Marcus Tullius Cicero” and he called it Cultura Anime, a cultivation of the soul. Culture is the soul of the collective.

The term Pop Culture came later in the 19th century. Pop Culture was associated with the poor and low class; on the other hand the official culture was associated with the upper class. Mass media (television, radio, magazines, newspaper, books and film) heavily influenced Pop Culture. Now we have Social Media: “Social media is interactive computer mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks”

Social Media has become a vital part of our culture. It impacts how we communicate with others, how we connect with friends, families and our community.

The community of filmmakers is a very important community. Some refer to the Dominant Culture when talking about Hollywood, Bollywood, Nollywood and other major studios. They also talk about the Emergent Culture referring to the independent filmmakers. The independent filmmakers came from the tiny art houses of the major cities in the USA in the late 1980.

The independent filmmakers were competing in the same framework with the large studios and they were not able to succeed. Social Media has come to change the game. Social media and new technologies are allowing filmmakers to connect, collaborate and work together in making film productions.

Filmmakers are no longer coming from the major cities; they are everywhere, in every city, every small town in the United States, Canada, Latin America from Mexico all the way to Argentina, small towns in Europe, Asia, Africa, Australia, and New Zealand. They are everywhere. They are coming from the margins.

The game has changed and a new culture is emerging. You are part of this change.